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How memes changed the face of social media

If you’ve ever giggled at a captioned picture shared by a friend on your social media feed, you have already been a part…

Why you should invest in marketing automation

In many businesses, you don’t often find Marketing and IT working closely together. They sometimes tend to be two rather polarised functions, with…

5 reasons you will fail without a marketing capability

Having a strong marketing presence is often the single most influential difference between failure and success. For decades, we have seen how businesses…

How to market your new (mobile or web) app

It’s official: smartphones are more popular when it comes to accessing the internet in the UK, and mobile app downloads number in the…