How to choose the right CRM system

CRM (Customer – or Contact – Relationship Management) systems have matured significantly in the last eight years. What was once a privilege limited…

Why SMBs can’t afford to ignore middleware

As middleware is becoming an ever more important area of innovation and development, many SMBs are still struggling with identifying where this technology…

5 reasons you will fail without a marketing capability

Having a strong marketing presence is often the single most influential difference between failure and success. For decades, we have seen how businesses…

7 reasons why buying off-the-shelf CRM software is a mistake

When you want to improve your customer service levels for engagement and efficiency, it can be very tempting to look to the generic…

Upcoming technology that your business can’t afford to miss

2016 is here, bringing with it a host of new (and not so new) technologies which promise to make your business more efficient,…

4 ways CRM software helps manage your business effectively

It was Socrates (allegedly) who coined the aphorism “Know Thyself” and the principle still stands for businesses today. Customer relationship management (CRM) software is…