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Why SMBs can’t afford to ignore middleware

As middleware is becoming an ever more important area of innovation and development, many SMBs are still struggling with identifying where this technology…

5 reasons you will fail without a marketing capability

Having a strong marketing presence is often the single most influential difference between failure and success. For decades, we have seen how businesses…

4 ways CRM software helps manage your business effectively

It was Socrates (allegedly) who coined the aphorism “Know Thyself” and the principle still stands for businesses today. Customer relationship management (CRM) software is…