Our UK-based team of mobile app developers can help you grow brand engagement with an intuitive, fast, creative and interactive app.

mobile app development

With UK customers now using smartphones more than desktops to access the internet1, and mobile app usage on the increase – by the end of 2015 there had been 3.9 million more mobile app downloads than in 20142 – it could be a good time to invest in a mobile app.

Mobile app usage

Having access to information, applications and customers at non-traditional business hours and locations is now a must for most modern-day workers. Mobile apps can provide your customers – and staff – with just that.

Whether it’s a mobile app to increase brand engagement, drive an increase in sales, or to improve customer service; judging by research from The App Institute3, consumers are hungry for what companies have to offer:

  • 47% of UK smartphone users use a mobile app when researching for a retail product
  • 59% of people would be more likely to join a loyalty program that offered a smartphone app
  • 78% of consumers use apps for customer service purposes
  • 65% of consumers download a business specific app for more convenient access to information

Expert mobile app developers

There’s no question that a strategically conceived mobile application can reap massive rewards when it comes to building relationships with your customers, but with 73% of users expecting a mobile app to be easier to use than a mobile website4, it’s important that it’s up to scratch – that’s where we can help you.

mobile app development

While you’ll create the concept behind the mobile app, we can provide a complete focus on the user-experience. As well as needing to look good, we know that the mobile app we create for you needs to be:

  • Limited Complexity

    People don’t like complexity at the best of times, even less so on a small screen. We’ll help make sure your app makes a current process simpler, otherwise people won’t use it.

  • Engaging UX

    This is closely related with simplicity; if the app doesn’t have a great user experience and make it easier for the customer to do something, then no-one’s going to use it more than once.

  • Fast App Speed

    In an age of real-time, if your new app doesn’t load within seconds, doesn’t like loading new pages and has a slow shopping cart, people will move on to the next one.

We’ll power your mobile app with a local or cloud-based database, and if it needs a back-end payment processing system, we’re a Sage Pay partner, so we can quickly and simply build this in.

Is a mobile app right for my company?

This is a question we’ll help you with. It’s important to us that you get the right business application for your needs, objectives and budget – we’d never build you a mobile app if we felt you could achieve the same app-style capability, for less money, on a mobile-friendly website.

That’s why, before we even start to think about the build, we talk to you about what you’re trying to achieve, and then work back to be absolutely sure that a mobile app is more suitable than say, a web app or desktop app.

Generally speaking, the benefits of a native mobile app (a mobile app that ‘lives’ on the mobile device and is accessed via the icons on the device’s home-screen) over a mobile-friendly website or web app are:

  • Interactivity

    Native apps can be built to interact with all the features that the phone offers like accelerometer, the camera and GPS.

  • Fewer Limitations

    They aren’t limited by a browser and can be used offline.

  • Better User Experience

    Smartphone apps function quicker and more smoothly than mobile browsers or desktop computers.

  • Stickiness

    When using a mobile app, visitors tend to spend 3-4 times longer online than they would using a mobile site5.

  • Wide Reach

    Your app will reside on the AppStore, Google Play and/or Windows Marketplace, so you’ll automatically be getting your app in front of people whose intent is to download an app.

There are, of course, downsides to using a mobile app, such as the user having to download it before they can use it and potentially more complicated maintenance issues, but we’ll talk these over with you.

Sometimes the question isn’t whether a mobile app is better than a web app, or vice versa, therefore we also offer the option of a hybrid app which contains a mixture of both mobile and web app functionality.

Technology and process

App Platforms: iOS, Android, Windows

At DCSL, we strive for efficiency and value for money for our clients. It’s alien to us to build the same app multiple times to cater for the “big three” mobile platforms: Android, iOS and Windows.

We solve that by using a Microsoft development tool kit that allows us to “write once” in .NET and C# and deploy to the big three platforms. Our solution means that we can write apps that interact with the phone or tablet hardware – for example, the camera, flash, accelerometer and so on – thereby developing genuine native mobile applications created specifically for the targeted platform. The benefit for you is quick, cost-effective development.

Some companies prefer to solve the “write once” problem by using HTML5 applications within a browser frame. Whilst this is sometimes appropriate, we would only do this when the client agrees or prefers this approach.

Mobile App Prototype

Once we’ve talked through your requirements and suggested any functionality we think you’ll benefit from, we’ll create a prototype so you can see and ‘play’ with your new app as it takes shape. This allows all parties to flag any design or functionality that isn’t quite right, ensuring that the finished mobile app looks and functions exactly how you want it to.

Typical Integration Architecture

mobile app

After your mobile app is live

Once we’ve delivered your mobile app, we:

  • Intellectual Property (IP) Rights

    Fully transfer the Intellectual Property (IP) Rights to you

  • Full App Training

    Offer full training on your app, on site or at our offices in Farnborough and London. Our apps are intuitive, so you shouldn’t need it, but it’s there if you’d like it

  • On-going Support

    Provide an optional ongoing support service, including an agreed service level agreement (SLA) and access to our in-house developers via our helpdesk

  • Optional Hosting with Rackspace

    Offer optional hosting, we’ve heavily invested in a secure, scalable and lightning fast infrastructure with industry leaders, Rackspace – it’s a handy service if you’d rather not get involved with installing specialist server hardware

For more information on all the things that we offer as part of our service, take a look at our Working With Us page.

If you’d like to have a chat about whether a mobile app is right for your business, or if you’d like us to help with your next mobile app development,  give our team a call on 020 3096 6199.

1 SmartInsights, 2014

2 Mobile Squared, UK (18-64 year olds). Q4 2014: 37,521,543 downloads; Q4 2015: 41,399,010 downloads

3 http://appinstitute.co.uk/blog/business-benefits-of-mobile-apps/

4 http://www.harmony.co.uk/articles/mobile-website-or-mobile-app/

5 http://blogs.adobe.com/digitalmarketing/digital-index/are-mobile-app-users-more-loyal/

 

We can build you a Mobile App

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01252 235422

Development Centre & Head Office

DCSL Software Limited

Victoria House

50-58 Victoria Road

Farnborough

Hampshire

GU14 7PG

020 3096 6199

Sales & Marketing Office

DCSL Software Limited

88 Wood Street

London

Greater London

EC2V 7RS

DCSL Software Ltd. is a limited company registered in England and Wales. Registered number: 04126477. Registered office: Victoria House, 50-58 Victoria Road, Farnborough, Hampshire GU14 7PG. Data Protection Act 1998 Registration Number Z1889314. VAT reg no: 824 1744 39

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