Implementing the right CRM solution can help companies completely transform the way they interact with their customers. It can improve operational efficiency, reduce costs, give you actionable customer insights, highlight business opportunities and increase customer engagement.
A lot of companies spread their customer data across paperwork, post-it notes, emails and numerous spreadsheets and Access databases. A CRM system can dramatically improve the service you provide to your customers by bringing together all this information into one, streamlined system that gives you a single, detailed view of the customer.
A CRM will give everyone in your company access to exactly the same information about your customers, which means less duplication, more efficiency and fewer mistakes. It also means that valuable customer data won’t be lost as your staff will have a dedicated system on which to enter it.
A CRM can bring together your marketing, sales and service departments. It can help build better working practices, provide the customer with a joined-up service and identify opportunities to better connect sales and marketing to provide increased sales and improved customer engagement:
Unlike an off-the-shelf solution, when we build a CRM it’s tailored to exactly match your business and its current processes, so there’s no unnecessary complexity. This ensures that you end up with a system that encourages departments to work together instead of creating silos through data.
There are no ‘extra’ fields that don’t apply to your company, so the interface is streamlined and intuitive, which makes it really easy for your staff to add the data they capture – an important factor given that one of the main reasons CRM systems fail is inconsistent use by staff.
Even using an existing hosted platform like salesforce.com would have been expensive, because of the level of customisation required. We estimate that this [the CRM] will have saved us £120,000 over three years. It also means we have been able to extend the software to all of our dealer partners as a pure value-added service. Each time we sign up a new member, we simply add them on to the system. Read more.
DCSL is a Microsoft Partner, so our technology of choice is Microsoft ASP.Net MVC5 with HTML5 and C# programming, WPF for desktop/tablet components and WCF Web Services to link systems together.
For the database, we utilise Microsoft SQL Server, including extensive use of the core Database Engine, Integration, Analysis and Reporting services. We can also work with MySQL or Oracle systems, if preferred.
The starting point for building a new CRM is always your existing business processes, so it’s a great opportunity to think about which processes are working and which aren’t. This will ensure that the CRM is built to accurately reflect and support a set of processes that really drive your company forward. We’ll also talk about the future so we can build in scalability, as standard.
To ensure your CRM grows with you, we can give you different deployment options as your IT, security or payment requirements change. For example, we can easily change you from an on-premise to a cloud solution. And because we don’t use any proprietary tools or plug ins to create your CRM, any Microsoft developer can make changes to the software code, so you’re not tied in to us.
For more information on all the things that we offer as part of our service, take a look at our Working With Us page.
If you need help you to create a CRM that’ll take your customer engagement to the next level, give our team a call on 020 3096 6199.