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Why SMBs can’t afford to ignore middleware

As middleware is becoming an ever more important area of innovation and development, many SMBs are still struggling with identifying where this technology…

The unconventional action plan to being customer centric

Time and again, we are reminded that being customer centric is great for business. Last year, a study from PwC concluded that customer…

Why you need to up your CX game

Have you heard of the CX revolution? There is a tremendous shift happening in the marketing world right now, where the entire rule…

How to improve customer service using these 12 free apps

We all know what an impact customer service can have – especially when it comes to customer satisfaction and retention levels. But how…