Solutions

Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. The technology requirements of a CRM strategy must be guided by an overall view of who the customer is and what value they are to get from engaging with your organisation.

The basic building blocks:

A database for customer lifecycle information about each customer and prospect and their interactions with your organisation, including order information, support information, requests, complaints, interviews and survey responses.

Customer Intelligence - Translating customer needs and profitability projection into game plans for different segments or groups of customers, captured by customer interactions (Human, automated or combinations of both) into software that tracks whether that game plan is followed or not, and whether the desired outcomes are obtained.

Business Modelling - Customer Relationship Strategy, Goals and outcomes: Numbers and description of whether goals were met and models of customer segments and game plans worked as hypothesized.

Analytics and quality monitoring - statistical analysis and activity-based costing to ultimately determine profitability of customer relationship policies and activities over the lifecycle of each group of customers sharing a defined set of characteristics.

DCSL's off-the-shelf solution Interprise Suite can provide you with an effective solution to meet your needs. Contact us today for more information.

Enterprise Resource Planning (ERP) systems attempt to integrate all data and processes of an organisation into a unified system. A typical ERP system will use multiple components of computer software and hardware to achieve the integration. A key ingredient of most ERP systems is the use of a unified database to store data for the various system modules.

Because of their wide scope of application within a business, ERP software systems are typically complex and usually impose significant changes on staff work practices. Implementing ERP software is typically not an "in-house" skill, so even smaller projects are more cost effective if specialist ERP implementation consultants, such as DCSL, are employed.

DCSL's off-the-shelf solution Interprise Suite can provide you with an effective solution to meet your needs. Contact us today for more information.

A workflow application is where various applications, components and people must be involved in the processing of data to complete an instance of a process. For example, consider a purchase order that moves through various departments for authorisation and eventual purchase. The orders may be treated as messages, which are put into various queues for processing. A workflow process involves constant change and update. You can introduce new components into the operation without changing any code.

DCSL's knowledge of Workflow principles is demonstrated throughout our case history through successful and large scale business workflow applications. Our off-the-shelf solution Interprise Suite can provide you with an effective solution to meet your needs. Contact us today for more information.

Information worker software allows your staff to work effectively and efficiently from day to day. Such software can be categorised as:

• Time & Resource Management
• Tasks & Scheduling
• Accounting
• Contact management
• Collaboration
• Word processing and Spreadsheet

These applications sometimes require bespoke implementations. DCSL can research the array of off-the-shelf products and provide advice or development services to ensure your information workers have all the tools they need.

e-Commerce is the buying and selling of products or services over electronic systems on a network such as the Internet or an intranet.

DCSL have been developing e-Commerce applications from our inception and have a number of pre-built solutions for online retail, B2C, B2B and Telemarketing scenarios.

Our off-the-shelf solutions Interprise Suite or Shopframe can provide you with an effective solution to meet your needs. Contact us today for more information.

At the core of any successful website is carefully crafted content. With the power to close a sale, guide or enlighten an audience and deliver mission-critical information, the copy on your website should be tuned to the needs of your audience and in-line with your business objectives. DCSL has a keen understanding of how to best structure and compose copy for the web.

From a creative standpoint our designs are truly a cut above. Great care goes into crafting interfaces that are aesthetically appealing, meaningful, memorable and usable. Special consideration is given to our clients’ brand and intended audience.

Compliant with the latest industry standards and legislation, the HTML code that backs our sites is elegantly efficient and flexible. All HTML coding undergoes a rigorous quality assurance process.

Animated presentations and interactive modules can be used to illustrate difficult concepts, draw attention to important information and engage audiences. Using Flash and Silverlight technology, DCSL can develop multimedia presentations to enhance your existing website or build entire websites from scratch that are compelling and alive.

Your company’s website is probably your most valuable communications tool. Whether you are simply presenting your business and its range of products or services, or trading using e-Commerce technology you just can't afford to miss an opportunity to get your message across to your target audience. In an increasingly international marketplace translation services enable you to enter into a dialogue with your customers irrespective of language.

Many websites have large amounts of content, and when our clients wish to take control of this content we strive to provide applications that are easy to use and secure. We have a number of simple and cost-effective content management solutions using off-the-shelf software such as Adobe Contribute, DotNetNuke or Telerik Sitefinity through to custom database-driven Content Management Systems.

Once your web application or website is online you will need to know details of its usage, such as traffic levels, geography of users in a page by page analysis. As standard, DCSL provide a service to view and interact with this information.

DCSL takes the hassle and complexity of domains and DNSs by providing a full registration and hosting service. Just tell us the name of the domain you wish to register and we will research the availability, sort out all the technical stuff and link it to your website or email systems.

Acquisition Marketing is the process for acquiring new customers through effective online awareness, brand, positioning and lead generation activities. The techniques we employ will ensure that your business fulfils these requirements and acquires customers by supporting your acquisition management through effective web development.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results for targeted keywords. We employ "natural" optimisation techniques such as keyword research, on site optimisation, on page optimisation and link popularity techniques to improve results.

Pay Per Click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay, based on a bidding system, when a user actually clicks on an advert to visit the advertiser's website. We employ techniques such as keyword research, microsite campaigns, tracking and reporting to improve results.

Affiliate Marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. We employ affiliate marketing techniques such as email recruitment campaigns, microsite campaigns, affiliate collateral, content feeds, tracking and reporting.

Display Advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include FlashW, audio and video elements. We can assist you in these areas.

Retention Marketing is the cost effective retention of customers through online activities to ensure repeated business from existing customers by satisfying requirements above those of competing companies through a mutually beneficial relationship. We employ techniques that facilitate online communication of incentive, reward and recognition loyalty activities.

Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating messages to an audience. We can assist you in this area.

e-CRM (Electronic Customer Relationship Marketing) attempts to provide a management system in order to reduce customer turnover and increase customer loyalty. We employ techniques that facilitate campaign management, campaign tracking, data segmentation, data mining and data cleansing.

At the core of your web application is its infrastructure. Any web application needs to be online 24x7 and any sort of outage is unacceptable. At DCSL we have invested extensively in stable, secure, high availability systems.

We host all of our applications at a managed data centre (Rackspace) who provide 24x7 support and an outstanding level of technical expertise. Our application servers are PCI-DSS compliant ensuring your data is always secured to the highest degree possible. It goes without saying our servers are fully backed up, locked-down, monitored, regularly virus scanned, externally security scanned, protected by multiple firewalls and updated with security patches as often as possible. This comprehensive service ensures high availability – always on, always fast, always secure.